Marketing a Church Video
After creating a video about your church, which highlights your life, your service projects, and what you are involved with, you must make sure everyone has a chance to view it.
The video can be shown at church events and is very much enjoyed by church members. However, it is also a wonderful way to share the video with non-members.
You should consider using free outlets if you’re wondering how to market your video outside the church.
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How can you market your church’s video production? There are many options.
Take control of your social media accounts.
Many churches have social media accounts. They use these accounts to share information about the church and inform members and non-members of events. These sites can be a great way to keep people informed about closures or special services. However, you’re missing out on an amazing opportunity to reach out to non-members and share your videos.
You can share videos on any social media site, including YouTube, Instagram, and Facebook. It’s easy to upload, and people can leave comments on the video. This is a great way for the church to have a conversation about its activities.
You might have to upload a shorter video on some sites. Before you get frustrated, it is important to be aware of this. Even if the video is unavailable for upload, like on Twitter, it can be linked to another platform where viewers can view it.
This is a great way to reach people for free, as long as it’s easy for them to access your social media accounts and play the video. It’s easier for churches to keep videos up-to-date if they have a social media manager.
Revamp the Church Website
Many churches create a website with the great intention of keeping it updated regularly. But they never actually do. This is a big loss as a website can be a great way for churches to communicate with their members and is a powerful marketing tool to help them grow their membership.
It is smart to update your website whenever there are significant changes within the church. This applies to staff changes, service modifications, and information about upcoming events or service projects. Also, churches should ensure that they update their website whenever they upload a new video.
The best way to ensure people see the video is to put it on the main page. It can be tempting for churches to hide a video on a secondary webpage, but they must be proud and willing to display it.
The first video can be moved to another page if needed later or if there is a better video. Visitors can still access the video from the webpage and view it if they wish.
It’s a smart idea to link to your website through social media accounts to increase traffic. This is especially useful for churches with Twitter accounts. These accounts cannot be used to post long videos, but they can be used to push traffic to your website. Many churches have found that advertising their videos and website links can increase their views.
Use video distribution sites.
Churches should also use video distribution websites when they want people to view their videos. Although a great video can bring a church alive and humanize it, the video will not be seen if people don’t visit its website or social media accounts. Instead of waiting for people to view your video on your website or social media, upload it to them.
Video distribution websites are a great way for your video to reach a large audience quickly. These services will upload your video and broadcast it to multiple sites. They often also offer metrics.
This information is ideal for churches that want to track the success of their videos and help them create new ones. When looking for a video distribution website, it is important to ensure you choose one that has the features you require. This will allow you to track your video’s popularity and give you control over your video.
It is a shame that a video your church has worked so hard on goes unviewed. This is why churches should spend time putting videos up where people can see them. It is important to celebrate the video with staff members and congregants. However, these videos can be a great way to introduce people and make them feel more comfortable at church services.
Your church can promote its latest video by updating your social media profiles, updating the church website with all new videos, and using video distribution sites. This will allow you to reach the community and bring people into your church.
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