Making videos for your church or non-profit
You can help your church or local non-profit by helping with video production, regardless of whether your company is a video production ;business.
Although most people know the basics of video production, it is likely that you will be working with a limited budget to help a church or nonprofit.
You need to understand their needs and how you can best assist them with video production.
To ensure the best video production results, there are some things you need to do. These include planning, focusing and sticking to your list, promotion, and keeping it simple.
Plan Ahead
It is important to plan for all videos you produce. This is especially true if you work with a church, a non-profit, or any other organization with a limited budget. You will likely have shots you must make.
Once you have a budget, you can decide the type of equipment and professionals that you will need. Creating a shot list is essential, so everyone knows what to expect.
This is where the location of your video will play a major role. You want to find a location that doesn’t require much additional equipment, such as lighting, and doesn’t require too much editing. It can be difficult to find the right location for a church video. However, it is worth spending more time planning.
Planning is key. Understanding the mission statement of the church or nonprofit is important as it will be prominent in the video. Talking to the church or nonprofit to learn more about their mission and how they plan to share it with others can help you highlight their mission. To make sure your video stands out, you should drill down the mission statement.
Keep your eyes on the people and stick to the list.
The people who make a church or nonprofit special are important. So it is important to focus on them. Every person involved in a church, nonprofit or other organization is unique and brings something special to the table. Instead of making a video that is too broad and not focusing on people, make them the focus of the video. This will help the church or nonprofit shine.
It will help highlight the people who add value to a church or nonprofit and make the video stand out. Volunteers and professionals are the backbones of nonprofits. It is important to show passion for their work.
It would be best if you also stuck to your shot list to avoid wasting money and time. A shot list will help you plan by knowing who you want to film and what you need.
Instead of filming everyone and everything, understand the purpose of the video and the roles each person plays in the church/nonprofit. Also, consider how they can help advance the video and what shots you might need. This will ensure that you have all the shots you need and that the video is completed as quickly as possible.
Keep it brief and sweet when taking photos with people. This will reduce the time required for post-production and make it easier to stick to your shot list.
Learn How to Promote
Each video created for a church, non-profit or other organization will have a purpose. It won’t just be beautiful. It is important that the video communicates the purpose and includes a call to action.
You have created a beautiful video, but you don’t need to explain the purpose or tell the viewer what they should do. These videos can be used to promote the church and nonprofits. It is important to call people to action.
Promoting goes beyond just including a call-to-action in the video. Video producers can help clients figure out how to get their videos online. This allows you to reach people and ensures that people view the video.
Conclusion
It takes a lot to create a video for any business or company. Professionals, as well as amateurs, need to be prepared for the challenges of video production. Instead of shooting too much b-footage that will not be used, it is better to concentrate on the shot list and include more people.
People are the lifeblood of churches and nonprofits. It is important to include them in as many shots as possible and make them feel friendly, approachable, and loving. This will make your video stand out and help you reach other people.
Video productions for churches or nonprofits should be planned to ensure that your budget is not exceeded. You must understand the purpose of your video and stick to the shot list. Also, make sure you have a call-to-action to promote the video.
Sources:
- https://www.rethinkworship.com/getting-started-creating-videos-for-your-church/
- -create-a-stunning-church-welcome-video/” target=”_blank” rel=”noreferrer noopener”>https://prochurchtools.com/how-to-create-a-stunning-church-welcome-video/
